Your eyewear is an extension of your personal style. A great pair of eyeglasses is the perfect accessory.
Glasses can draw people in and show off your facial features, or they can blend into the background and simply complement a great outfit. Classic frames go from day to night with ease, providing sophistication to your office attire or understated elegance to a more formal dress. Funky frames stand out, and show everyone you’re ready to take on the world.
Whatever your needs, our experienced team can work with you to understand your personality, lifestyle, and look. We can recommend a pair to suit your face shape, and you can try on as many as you like.
Come and see us to find fashionable frames today.Book Appointment
Framing Your Features
We have brands, colors, and styles for every budget. Our team is well-versed in the latest trends and can help you select the right frame for your face shape.
Check out our tips for choosing frames that complement your features!
Oval Face Shapes
Almost any frame shape suits an oval face. Oval faces are balanced and proportional, so the frames you select can help to maintain that natural balance.
Look for something that is as wide or wider than the broadest part of your face.
Heart Face Shapes
People with heart-shaped faces have wider upper faces and narrow chins. Frames that are wider along the bottom can help to balance out a heart-shaped face.
Generally, people with this face shape are blessed with high cheekbones. A cat-eye frame shape can draw attention to this coveted trait.
Square Face Shapes
Those with square faces often have strong jawlines and broad foreheads. Selecting a thin, circular frame can provide softness to your well-defined angles.
Round Face Shapes
For people with round faces, narrow, angular eyewear can help to elongate facial features.
Triangle Face Shapes
The triangle face shape is characterized by a wide lower face that’s narrower on top. Round eyewear offers an interesting twist. The classic aviator looks great on people with triangle face shapes.
Trust Our 360° Eyeglass Guarantee
We take our commitment to great service very seriously, and we offer a huge selection of eyewear for you to choose from.
We understand the importance of eyewear in your daily routine, so we provide a 12-month guarantee on your eyeglasses repairs for scratches, breaks, and replacements. All for a one-time $25 processing fee.
We also provide free contact lens deliveries to your home when you visit us for eye exams and contact lens evaluations, with the ability to swap contacts within a year if your prescription changes. You also get discounts on non-prescription sunglasses to wear over your contact lenses.
Contact us for more info about our 360 Guarantee program.
Chesterfield eyewear offers contemporary, all-American styles for active lifestyles. The Chesterfield eyewear collection features a mix of modern and classic frames that appeal to a customer looking for a high value to cost ratio. Chesterfield XL frames are designed for larger men and included wider bridges and longer temples.
Converse lenses are manufactured by REM eyewear, a leading global manufacturing and distribution company. Converse frames are sporty, unique, and lend their wearer a modern sense of retro style. Converse frames can’t be replicated and are a highlight of anyone’s wardrobe.
As a brand, Eddie Bauer is about a legacy of adventure, resourcefulness, and love for the great outdoors. Eddie Bauer eyewear is no exception. These prescription frames and sunglasses are designed to help you stay active and experience the world around you. Eddie Bauer’s stylish and sturdy eyewear is equipped to help you pursue adventure wherever it may take you.
Inspired by vintage lace and classic jewellery, Jessica McClintock eyewear captures the very essence of femininity. Delightfully delicate details like filigree patterns and crystal accents make every pair of glasses a work of art. Jessica McClintock glasses are a beautiful expression of the romantic living inside every woman and girl.
Kensie is a world of trends with a feminine, raw spin and a dose of playful positive charisma. Eye glasses are inspired from Kensie clothes and fashion.
Maui Jim is the fastest growing American maker of premium polarized sunglasses, prescription sunglasses, and ophthalmic frames in the world! It all began in Lahaina, Hawaii, with a need for sunglasses that could eliminate the harsh Hawaiian glare without distorting the colors of the island scenery. Today, Maui Jim also produces stunning, high-quality ophthalmic frames.
An eclectic combination of modern influences molds the Nicole Miller eyeglass frame collection. Many pieces in the Nicole Miller eyewear line are named after streets in New York City. With styles that have a contemporary art flare and modern industrial design, you can be assured to find an inspiring addition to your wardrobe.
Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping them in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the American company’s array of product categories.
This authentic California lifestyle brand offers eyewear and sun-wear designs that embrace flat out fun. Created for both men and women, Op Eyewear has outdoor lifestyle designs in versatile and vibrant colors, with fresh, eye catching shapes - making this Eyewear Collection fun to wear.
Upholding the highest standard of excellence, OVVO Optics has been creating high-performance, technologically-advanced eyewear since 1980. Made by hand at our family-owned facility in Poland, OVVO frames undergo 85 steps of meticulous craftsmanship, ensuring every pair meets the rigorous demands of the modern customer.
Focusing on primarily near tasks has changed human vision. Putting more pressure on our eyes to read smaller and smaller screens requires a new type of lens. Sync allows for effortless focus and change in depth of field reading, allowing the eye to remain relaxed throughout the day.
A men’s collection designed to be modern, thinner and lighter through the combination of innovative materials with technological features. Designed with 100% Pure Titanium, this material of choice is lightweight and has high strength qualities and a fatigue life that can be trusted for durability and long wear and tear.
High end casual with a dash of preppy American style are signatures of Tommy Hilfiger's designs. Providing unique men's and women's frames with a versatile blend of classic and modern style. Delivering on its unique image that the brand is best known for, each pair captures the true essence of what Hilfiger's eccentric fashion is built on.
Under Armour sunglasses are built with the same type of performance innovation as all our gear, so they stay put and help you see clearer every time you work out or compete.
Come Visit Us
Find us just across the street from Jensen Grove Park just off North Meridian Street.
- 720 North Meridian Street, Suite A
- Blackfoot, Idaho 83221
Hours of Operation
- Monday: 8:00 AM – 5:00 PM
- Tuesday: 8:00 AM – 5:00 PM
- Wednesday: 10:00 AM – 5:00 PM
- Thursday: 8:00 AM – 5:00 PM
- Friday: 8:00 AM – 5:00 PM
- Saturday: Closed
- Sunday: Closed